This straight-to-the-point guide will help you develop a vigorous style of writing for all your business communicationsÑwhether to professors, prospective employers, business colleagues, clients or customers It shows you how to command and keep your readerÕs attention, inform, instruct and persuade, enlist respect and prompt a positive озпоъ response It even tells you how to couch bad news YouÕll find time-tested formats you can adapt right away for your correspondence and reports And dozens of doÕs and donÕts save you time and help you steer clear of common errors Thoughtful questions and invaluable checklists make important points memorable.  Фаркоп ARAGONМягкая обложка ISBN 0070220603.